The Challenges for Non-Profits:

Many nonprofit organizations face several persistent challenges:

Limited outreach resources
Nonprofits frequently have limited budgets for marketing, donor acquisition, technology, and community outreach.

Unpredictable donor growth
Traditional fundraising can be dependent upon a relatively small number of donors, annual campaigns, events, and grants.

Limited business participation
Many businesses want to support nonprofits but have few structured ways to create meaningful, ongoing relationships.

Disconnected local businesses
Small businesses often compete individually rather than creating reciprocal referral and partnership relationships.

Technology costs
Professional networking platforms, websites, communication tools, directories, marketing systems, and community-management software can be expensive for small organizations.

BNA addresses these problems by creating a shared infrastructure that allows nonprofit organizations and businesses to participate in one coordinated network.

The BNA Solution:

BNA provides nonprofit partners with a FREE Business Development Program they can use to recruit and engage local businesses.

The nonprofit becomes the local sponsoring organization and access point for participating businesses.

Businesses are introduced to BNA through their local nonprofit partner center, creating a direct connection between the business and the nonprofit that introduced it.

This model is designed to produce:

For Nonprofits

• Increased donor contributions
• New corporate and small-business relationships
• Additional revenue opportunities
• Greater community visibility
• Increased volunteer and community participation
• New fundraising channels
• A larger network of supporters

For Businesses

• Accelerated client acquisition
• Stronger client retention
• Reciprocal referral opportunities
• Professional networking
• Increased community visibility
• Business-to-business partnerships
• Professional development
• Shared resources and technology

For Communities

• Stronger local relationships
• More small-business participation
• Greater nonprofit visibility
• Increased economic activity
• Stronger community engagement